Health campaigns are used to raise awareness of important health issues and stimulate groups or individuals to seek information, advice and access services. Healthcare awareness marketing educates individuals and communities about risks and symptoms that may lead to serious health conditions. Moreover, healthcare marketing not only prompts people to take their symptoms seriously but also directs them to relevant healthcare professionals and resources that can address their health concerns.
Health awareness campaigns enable patients to better understand their health conditions and the options and treatments they can access. A health awareness campaign differs from health product marketing because rather than influencing people to buy a product, healthcare marketing seeks to influence people to buy into prioritizing their health and wellness.
Warrington Innovation Network support a number of vital health campaigns throughout each month of the year. Working closely with GP practice Warrington Innovation Network have an annual schedule of Health Campaigns including websites, posters, symptom checkers, and support tools for patients.
Patients will receive an SMS text on behalf of their practice with information for each health campaign.
Campaigns include;
- Know your Numbers (Blood Pressure)
- Cervical Cancer Prevention Week
- Bowel Cancer Prevention Week
- Stoptober
- World Mental Health Day
- Baby Loss Awareness Week
- Dry January